Since the first printed advertisement saw the light of day, graphic design has been an integral part of making money through marketing and advertising. When working on web design your developers need to understand the importance of not only design but:

•How visitors read online content
•How visitors interact with websites
•How search engines will treat websites
•How to get visitors to respond to your call to action

The Design and Development Balancing Act

Typically, graphics such as photographs, are ignored by the search engine however you can embed keyword rich text as a description and give the file a keyword rich name to give your website a little boost in the search engines.

While graphics are an important element in any profit pulling website development they can hinder the website performance if they are not done well. It’s important that the graphic designer chosen for web development understands how to make the website attractive to both search engines and humans who will view it. Some web developers are great on the graphic design, others are great on coding it well for search engines. You really need both to work hand it hand but more than any of this you need to understand online marketing and what make’s people respond online.

The Entrepreneurial Bottom-Line

For most businesses, the graphic design plays a pivotal role in the profitability of the website. However, the bottom line is what matters to entrepreneurs. You can have the most visually stunning, well coded website but if it’s not making you cold, hard cash then the truth is, it needs work.

Stephen Black….more on this subject here

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I often talk about how important headlines are. Picking the right headline immediately attracts a qualified prospect’s attention. The wrong headline will attract unqualified prospects who will waste your time and doom you to a life of frustration.

Now, here are some more song titles (headlines) from some less popular country music hits. Can you guess what type of listener (prospect) they would attract?

* I’m Just a Bug on the Windshield of Life.

* Velcro Arms, Teflon Heart.

* I Got Tears In My Ears From Lying In My Bed On My Back Crying Over You.

* You’re The Reason Our Kids Are So Ugly.

* Oh, I’ve Got Hair Oil on My Ears and My Glasses Are Slipping Down, But Baby I Can See through You.

* You Can’t Have Your Kate and Edith Too.

The above songs didn’t go platinum. Their author’s royalties were small.

And that’s how important headlines are to your business.

An easy way to create good headlines (or first sentences) is to speak from your heart. What really gets you excited about your business or products? Your personal passion and enthusiasm can be a great place to start your search for the perfect headline.

Remember, first sentences are used by your competition. Everyone is vying for your prospect’s money.

More great articals here

What does it take to become a successful entrepreneur in today’s business world? Well, there are many giants of business you could ask, but you would be hard pressed to find anyone better than Wilson Harrell. Read about a country boy who became a marketing guru and entrepreneur. He is quite simply a business legend.

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Daniel Joyce’s first business venture was a staffing agency, which he started with a friend while at university. After finishing his studies, they sold the business and Daniel accepted a job at Macquarie Bank. Then he stumbled across an important truth: he was an entrepreneur! In 2004, Daniel started researching into DVD vending machines and, with his business partner, started raising capital worth $1 million to fund the launch of Red Room DVD. With experience in business planning, team building and, now, franchising, Daniel’s chapter is a great read for anyone willing to embrace technology.

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Larry Bossidy and Pam Charan combined, have an enormous wealth of experience in leading a success of companies over many years. In this book summary, they will share the one thing that separates businesses, companies and individuals that succeed, deliver on their promises and exceed expectations, from those who fail. You’ll discover why execution is the key to being successful in business, and not another statistic of failed ventures

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Lorraine Pirihi is Australia’s productivity queen. She teaches business owners how to get more time and sales out of your business so you can enjoy the life you really want. In this interview she will discuss the 6 common mistakes business owners are making that is stopping them from achieving the lifestyle they want.

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Roy McDonald is a self made millionaire and Director of 49 different structures and interests in more than 24 countries that turn over in excess of 30 million dollars per year. In this book summary, Roy shares his step by step guide to using five different forms of income to create real wealth; and how you too can turn $1 into $1 Million in just 7 years.

Roy McDonald

2004

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Cydney O’Sullivan did not get serious about her financial education until her marriage failed (because of money problems). Today, after learning about real estate investing and share trading, she now holds multimillion-dollar property, business and stock portfolios and earns millions of dollars through her share trading and investing businesses. If you want to gain financial independence and build your self esteem in the process, then you will want to read Cydney’s story.

Cydney O’Sullivan

2007

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Some people save money at the supermarket buying no brand items, some save money buying items on ebay.com or quibids.com, others buy bulk at wholesale outlets. In many cases, these ideas work well to save you money. The key with all these money saving tips is to understand the product and it’s value. The problem is, when it comes to web design, new business owners often try to save money without a clear understanding of what they are actually purchasing and what the true value is. I’ve seen many business owners buy web design packages that appeared cheap but proved to be costly.

To save money in the web design process the key is to do your research and understand the true value of what you are purchasing. The easiest way to avoid making the common web design mistakes is by hiring a professional website design firm to handle your needs.

It’s Criminal

Here are the top five common mistakes in website design that I consider to be criminal.
•Unclear goals
•Poor design
•Poor Search Engine Optimisation
•Irregular updates to the website
•Lack of interactive features

If your website has unclear objectives or goals before leaving the drawing board, then it is wise to stop and reconsider what you are doing. Your goals need to be clearly defined so the design layout can encourage your intended outcome. Each of the pages should have proper search engine optimisation in order for them to generate lots of targeted traffic. Irregular updates to your website will also cause a drop in search engine indexing and it means your visitors have no reason to come back for more.

The Crime Fighting Dynamic-Duo

If you are looking to get the best bang for your buck online I encourage you to combine your own efforts with Professional Web Development services. Do all the research you can to see what your competitors are doing online. Look across at other industries and consider what you may be able to adapt for your own website. Most of all, consider your goals and objectives so you are clear about the outcome you want to achieve. With this solid foundation, the next step is to take this information and consult with the professionals who will be able to give more tips, tricks and strategies to achieve your goals.

Stephen Black ….more articals on this here